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Lawyers, journalists and trust

As polling samples go, 43 respondents to a survey is not exactly what you’d call statistically significant. So the fact that 43 journalists who cover legal issues gave lawyers poor marks when it comes...

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Interview with the Editor (Part 1 of 5)

Late last year, I had the pleasure of speaking with Paramjit Mahli, founder of the SCG Legal PR Network in New York City, about my experiences in legal journalism over the past dozen years. Our...

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Interview with the Editor (Part 2 of 5)

All this week, I’m reproducing parts of a Q-and-A session with SCG Legal PR Network founder Paramjit Mahli about my former career in legal journalism and what legal marketers could learn from it....

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Interview with the Editor (Part 3 of 5)

More from a recent Q-and-A session about how to deal editors and reporters in the legal media. The Wednesday entry is on what law firm websites do and don’t get right from a media perspective. Q. Are...

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Interview with the Editor (Part 4 of 5)

Continuing excerpts from a Q-and-A session on the intersection between legal marketing & PR and the legal media. Today’s conversation centers on law firm size and cross-border issues. Q. Did you...

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Interview with the Editor (Part 5 of 5)

Today marks the final entry in a series of excerpts from a Q-and-A session on how law firm marketers and PR professionals can get the most from members of the legal media. My thanks again to Paramjit...

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When the reporter calls

My newest law practice column has been published in The Lawyers Weekly, and this month’s topic has a media focus: how a lawyer can give a good interview without putting herself at risk. It was the...

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Strategic media placement

We’ve heard endlessly (more than once from me) about the imminent death of newspapers, the collapse of a once-great industry and business model, etc. and the correspondent rise in the power of social...

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Stop the press: news releases and rote communication

After my recent swipes at case law updates and voice mail, you might think I’m just spending my time beating up on the weakest members of the lawyer communication fraternity. If so, today’s entry on...

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How to fix your law firm’s Media page

I have kind of a standing recommendation for organizations regarding their websites: every few months, review your site, identify the 10% least relevant pages (based on page visits, links, lack of...

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Using new media to access old media

I’ve written a new feature article for CBA PracticeLink, the Canadian Bar Association’s online practice magazine: “How to use old media to access new media.” The article, as you might infer from the...

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Headline Attractions: Effective Titles For Your Law Firm’s Content

In its January 19, 2013 edition, The Economist ran a short item about Dell Computers’ plans to buy back its publicly listed shares and take the company private again. The article itself was...

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Moments In Time: Twitter’s Newest Feature And The Future Of Legal News

Most articles about Twitter in the legal market focus on helping lawyers make better use of the service for marketing and business development purposes, and that’s all to the good. But Twitter serves...

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