Lawyers, journalists and trust
As polling samples go, 43 respondents to a survey is not exactly what you’d call statistically significant. So the fact that 43 journalists who cover legal issues gave lawyers poor marks when it comes...
View ArticleInterview with the Editor (Part 1 of 5)
Late last year, I had the pleasure of speaking with Paramjit Mahli, founder of the SCG Legal PR Network in New York City, about my experiences in legal journalism over the past dozen years. Our...
View ArticleInterview with the Editor (Part 2 of 5)
All this week, I’m reproducing parts of a Q-and-A session with SCG Legal PR Network founder Paramjit Mahli about my former career in legal journalism and what legal marketers could learn from it....
View ArticleInterview with the Editor (Part 3 of 5)
More from a recent Q-and-A session about how to deal editors and reporters in the legal media. The Wednesday entry is on what law firm websites do and don’t get right from a media perspective. Q. Are...
View ArticleInterview with the Editor (Part 4 of 5)
Continuing excerpts from a Q-and-A session on the intersection between legal marketing & PR and the legal media. Today’s conversation centers on law firm size and cross-border issues. Q. Did you...
View ArticleInterview with the Editor (Part 5 of 5)
Today marks the final entry in a series of excerpts from a Q-and-A session on how law firm marketers and PR professionals can get the most from members of the legal media. My thanks again to Paramjit...
View ArticleWhen the reporter calls
My newest law practice column has been published in The Lawyers Weekly, and this month’s topic has a media focus: how a lawyer can give a good interview without putting herself at risk. It was the...
View ArticleStrategic media placement
We’ve heard endlessly (more than once from me) about the imminent death of newspapers, the collapse of a once-great industry and business model, etc. and the correspondent rise in the power of social...
View ArticleStop the press: news releases and rote communication
After my recent swipes at case law updates and voice mail, you might think I’m just spending my time beating up on the weakest members of the lawyer communication fraternity. If so, today’s entry on...
View ArticleHow to fix your law firm’s Media page
I have kind of a standing recommendation for organizations regarding their websites: every few months, review your site, identify the 10% least relevant pages (based on page visits, links, lack of...
View ArticleUsing new media to access old media
I’ve written a new feature article for CBA PracticeLink, the Canadian Bar Association’s online practice magazine: “How to use old media to access new media.” The article, as you might infer from the...
View ArticleHeadline Attractions: Effective Titles For Your Law Firm’s Content
In its January 19, 2013 edition, The Economist ran a short item about Dell Computers’ plans to buy back its publicly listed shares and take the company private again. The article itself was...
View ArticleMoments In Time: Twitter’s Newest Feature And The Future Of Legal News
Most articles about Twitter in the legal market focus on helping lawyers make better use of the service for marketing and business development purposes, and that’s all to the good. But Twitter serves...
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